THE FUEL. THE POWER.
THE ROOT OF JAMAICA.

Transforming Trelawny's Yam Heritage into Jamaica's Agricultural Future

The Yam of Champions

The yam is more than a crop in Jamaica. It is cultural heritage. It is the fuel that powered Usain Bolt and Shelly-Ann Fraser-Pryce to Olympic glory. It is the root vegetable that has sustained generations of Jamaican families through triumph and hardship. But Hurricane Melissa exposed a harsh truth that Jamaican farmers have known for decades: our yam farming is vulnerable, outdated, and wasteful. Between twenty and sixty percent of yam crops are lost to waste because Jamaica has no yam processing facilities. Between forty and seventy percent of avocado crops spoil without cold storage. Traditional hillside farming methods are devastated by hurricanes. Farmers are losing their livelihoods. Communities are losing hope.
Hurricane Melissa destroyed our farms. But from the rubble, we are building something stronger, farms that can withstand any storm, and an agricultural system that wastes nothing and values everything.

Voices from Trelawny

Meet the farmers whose families have cultivated Jamaica's yam heritage for generations—and who are ready to lead the agricultural revolution. Winston's Story "My grandfather taught me to farm yam on these hills. Now I'm learning new ways to protect our crops from hurricanes and feed my community."

Winston's Story

“My grandfather taught me to farm yam on these hills. Now I’m learning new ways to protect our crops from hurricanes and feed my community.”

Marcia's Hope

“The bag-grown yam gives us hope. It survives the storms, yields more, and gives our children a future in farming.”

 

A Revolutionary Two-Fold Approach

We are not just rebuilding what was lost. We are creating something entirely new—an agricultural system designed for the 21st century.





Immediate Impact: Puffed Yam Chips

Jamaica’s first-ever puffed yam chips, fried in premium Jamaican avocado oil. Every “ugly” yam, every irregular tuber that once rotted in fields, now becomes a gourmet snack.

  • •Leverages the “yam of champions” narrative
  • •Uses irregular/waste yams—nothing is wasted
  • •High-margin, fast market entry
  • •Creates immediate jobs and revenue




Long-Term Foundation: Climate-Resilient Farming

trelawny_farmer_portrait_2

Revolutionary bag-grown yam pilot farms on family-controlled land in Trelawny. These farms survive hurricanes and yield two to four times more than traditional methods.

  • •Climate-resilient, hurricane-proof technology
  • •2-4x yield increase over traditional farming
  • •Perfect uniform tubers for chips and starch
  • •Establishes scalable, controlled supply chain

From Farm to Global Market

Jamaica has never had yam or avocado processing facilities. We are building the first—and creating an entirely new industry.


Processing Plant

State-of-the-art facility for yam chips, starch, flour, and spirits production


Export Products

Yam starch, gluten-free flour, premium spirits (vodka/shochu), avocado oil


Premium Brand

Elevating Jamaica's "yam of champions" to global superfood status

The Agro-Industrial Corridor

This project is the foundation of the emerging Trelawny → St. Elizabeth → Black River corridor—Jamaica’s next major agro-industrial engine.

Agricultural redevelopment

Climate-resilient farms partnering with Hurricane Melissa – affected farmers

Processing & Manufacturing Belt

Yam starch, flour, spirits, avocado oil, dried fruit, animal feed facilities

Cold-Storage & Logistics Spine

Modern infrastructure ending decades of crop waste and spoilage

Export-Oriented SEZ Zone

Anchored by Black River port expansion, connecting Jamaica to global markets

The Impact We're Building

This is more than an agricultural project. It is a national reconstruction opportunity.

500+

Jobs Created

200+

Farmers Partnered.

2-4x

Yield Increase

8+

Export Products

Become a Partner in Jamaica's Agricultural Future

This project represents a unique convergence of opportunity: new government support for agro-industrial development, post-Hurricane Melissa reconstruction funding, and the planned expansion of the Black River deep-water port positioning the south coast as a major logistics and export hub.

Strategic investment opportunities are available for serious partners committed to Jamaica’s long-term agricultural transformation and economic resilience.

For inquiries about investment opportunities, strategic partnerships, or technical collaboration, contact us at

info@webuildjamaica.org

The Fuel. The Power.
The Root of Jamaica.

Join us in transforming Trelawny’s yam heritage into Jamaica’s agricultural future.